The company, which offers services such as title loans, payday loans and check cashing, has spent more than $2.5 million to build new stores and remodel existing offices with features such as teller windows and posted loan rates.
Over the next year, Advance Financial will spend an additional $1.5 million to open 10 stores.
President Mike Hodges says his industry has historically done a poor job of branding since many payday lenders have similar names and a similar look.
source:http://www.bizjournals.com/nashville/stories/2008/01/28/story4.html
